Peshtigo, WI

Areas best technical service and set up.  Only experienced technicians work on your equipment. 

Hunters Choice Archery opened in July 1999.  After many years of working at various sporting goods stores in the Green Bay area, it was time to open our own archery shop.  We opened in a small building in Peshtigo, and in 2005 we built our current pro shop and indoor range. 

Bill's years of experience & skills with technical service and set up, sets him far apart from other shops.  Bill has been hunting his whole life, bowhunting for 40+ years, and competitively shooting archery for about 30+ years. Bill keeps very current on the latest products and the technical aspects of all the new bows, along with the right equipment to service today’s bows. 

Bill is a native of Northeast WI, growing up in beautiful Door County by Sister Bay.  He was in the Army and has a degree in Police Science.  His wife Karen is also a native of Northeast WI, and is from the Marinette area.  Karen is a Realtor® and owns New Home Real Estate, LLC.  She has a degree in Marketing & Advertising, and also grew up in a hunting family.  

We offer shooting lessons & coaching for everyone.  

Proudly supporting the next generation of outdoor enthusiast and archers.