Hunters Choice Archery opened in July 1999.  After many years of working at various sporting goods stores in the Green Bay area, we decided it was time to open our own archery shop. 

Bill's years of experience & skills with techical service and set up, sets him far apart from other shops.  Bill has been hunting his whole life, bowhunting for 35+ years, and competitively shooting archery for about 25+ years. Bill keeps very current on the latest products and the technical aspects of all the new bows, along with the right equipment to service todays bows. 

Bill is a native of Northeast WI, growing up in beautiful Door County by Sister Bay.  He has a Military background and a degree in Police Science.  His wife Karen and business partner, is also a native of Northeast WI, and is from the Marinette area.  Karen is a Realtor and owns New Home Real Estate, LLC.  She has a background and degree in Marketing & Advertising, and also grew up in a hunting family.  

We are located in Peshtigo, WI.  We are about 4 miles South of Marinette WI, appx 35 minutes north of Green Bay, appx 20 west of Crivitz, and appx 1 hour south of Iron Mt. & Escanaba MI. We service customers from all over Northeast Wisconsin and the Upper Peninsula of Michigan.